Acceptable use policy

Everyone who sends through WiseSender shares the same reputation with mailbox providers. These rules keep it clean, so your mail and everyone else's reaches the inbox.

Permission is required

• Send campaigns only to people who opted in to hear from you, or with whom you have an existing relationship that allows it under the law where they live.
• Do not send to bought, rented, scraped or shared lists, even after verifying them. Verification tells you an inbox exists, not that its owner wants your email.
• Honour unsubscribes immediately. WiseSender adds an unsubscribe link to every campaign; do not remove or hide it.
• Transactional email must be triggered by something the recipient did, such as signing up, buying or asking for a reset.

Content that is not allowed

• Spam, phishing, malware or links to them.
• Impersonating another person, brand or organisation, or sending from an address you do not control.
• Illegal goods or services, gambling without a licence, adult content, hate, harassment or threats.
• Get-rich-quick schemes, unlicensed financial offers, or misleading health claims.

Verification must have a legitimate purpose

Use verification to clean lists you are allowed to email or to validate addresses people give you. Do not use it to harvest or guess addresses, or to probe mail servers for any other purpose.

Healthy sending

Keep hard bounces under 5% and spam complaints under 0.3%. Accounts above those levels are paused automatically while we review them.

Enforcement

We may pause sending, remove content, suspend or close accounts that break this policy, without refunding credits. Serious abuse may be reported to the authorities. To report abuse, use the contact form and include the full message headers.